If you want to read a great success story about a high-profile sales and marketing transformation effort, check out this article about Sungard in the publication Selling Power. There are two key elements of this story I find consistent with other successful sales transformation efforts. The first is that thereContinue Reading
December is a bear. Not only is everyone immersed in the holidays, but as a sales or marketing executive, you and your team are driving yearend revenue. And of course, there is next year’s sales strategy to plan, and a kick off meeting to organize. By this time of year,Continue Reading
Join me and other senior sales, marketing, and operational executives on September 11 in Lexington, MA for a half-day workshop that promises to help you find ways to improve revenue performance. Sponsored by Sales & Marketing Executives International (SMEI), this workshop will help you recognize what is keeping your sales organizationContinue Reading
