I attended a great session last night put on by SMEI – Boston regarding “mobile” as part of marketing and sales planning. The discussion lead to understanding mobile as very useful in solving “pinpoint” problems not only in the B-to-C world, like point-of-sale solutions and health care management, but also in B-to-B world around supply chain management and inventory control. There were lots of great examples from small businesses to large pharmaceuticals and construction applications. My big takeaway, really, there IS an App for that … almost whatever you can imagine. But the formula for success is clear, as stated by Lori Cohen of Mobiquity, “focus on [the] user experience” as part of your mobile strategy. It also goes without saying, solve a specific problem that either drives efficiency or increases productivity, which will lead to driving other business goals such as customer satisfaction, and revenue growth.
Naro Notables
March 7, 2013
Marketing and Sales Going Mobile
TAGS: mobile sales planning, Sales and marketing transformation, Sales effectives, Sales enablement, Sales Methodology & Process, Sales readiness, Sales training
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ABOUT THIS BLOG:
Jim Naro continually researches the sales and marketing transformation market, sharing his insights as well as those of industry analysts on improving business results by operationalizing effectiveness, readiness, and enablement activities.
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